  If you ever needed a book that explained the process of marketing for the building profession, this is it. Here you’ll learn how to conduct market research, find your niche, develop strategies, develop a marketing budget, keep accurate sales tracking, create catalogs, brochures and web sites, and how to measure the success of your marketing programs.Written by an impressive array of authors, this book contains all the knowledge you need to get started making your construction company grow in the direction you want it to take. The roadmap and ideas are all here. 480 Pages, 8-1/2 x 11
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